Brand Baseline
You know what you do, but you can't say it in a way that lands. Get clear on your positioning, voice, colors, and fonts before you spend a dollar on design.
$19 founding price · then $49 · Lifetime access
§ 01 — Service Guide · 2026 · Vol. 01by ashlee nicole
Creative Production Studio · Dallas, TX
More than aesthetics.
Brand identities, websites, custom systems, and content for Black founders and mission-driven businesses. Built on The Artistry Method: clarity first, then function, then pretty.
Creative direction rooted in clarity.
Experience
15+ Years
Brands Built
120+
Based
Dallas, TX
Studio
studio@byashleenicole.com
Start here
Not sure where to start?
Not every business needs a full build first. Start with whatever feels off, and bring what you learn to a Fit Call when you're ready.
The Gap Map
Too many tools, too many manual steps, and things keep slipping through the cracks. Map your workflow and see exactly where the gaps are.
Free · About 10 minutes · No login
Already know what you need?Book a Fit Call
§ 02 — About the studio
Built by a creative
who got tired of watching brands settle.
Ashlee Nicole
Creative Director & Founder
Artistry Studios is a creative production studio founded by Ashlee Nicole — a St. Louis-born, Dallas-based creative with 15+ years of experience building brands that don't just look good. They function.
We've worked with independent founders building from zero and production teams at Paramount supporting BET, BET+, and VH1. We've launched brands that became household names in their niches — with a process that keeps clients out of creative chaos and in forward motion.
The goal has never been to just make things look good. It's to make creative work function.
15+
Years in craft
120+
Brands built
3
Networks supported
We do our best work with
01
Founders ready to invest
People building something real who need a creative partner — not just a logo.
02
Mission-driven brands
Operators who care about why they built what they built, not just how it looks.
03
Unmistakable brands
Black-owned brands, faith-forward entrepreneurs, and service providers done blending in.
§ 03 — How it works
No mystery. No chaos. Just a process that works.
Every project runs through a real process — not vibes, not "I'll get to it," not a Canva file dropped in your DMs with a prayer. A structured, collaborative process where you always know what's happening, what's next, and what you'll walk away with.
01
Apply
Tell us about your project and goals. We review every application within 48 hours.
02
Fit Call
If it looks like a match, we'll schedule a 30-minute call to make sure.
03
Proposal
We send a custom proposal with scope, timeline, and investment.
04
Contract + Deposit
Sign the contract, pay the deposit, and your spot is locked.
05
Project Kickoff
Complete onboarding. We build your client portal and get to work.
06
We Build
Collaborative but structured — you stay informed without being overwhelmed.
07
You Review
Revisions are built into the process. Feedback is clear and organized.
08
Final Delivery
Files delivered, everything documented, and a handoff call so you know how to use it.
§ 04 — What we build
How we build.
Six ways to work together — in sprints for focused scope, as full projects for bigger builds, or on retainer for ongoing creative direction. Every engagement is fixed-scope with clear deliverables and a known end date.
In Sprints
In Sprints · Sprint
Brand Sprint
Everything you need to show up consistently — fast.
Logo, color palette, typography, brand guide. A professional identity locked in fast — without the drawn-out discovery phase.
Deliverables
- Logo suite (primary, secondary, submark)
- Color palette
- Typography system
- Brand guidelines PDF
- Print & digital asset files
Starting at$1,500+
Timeline2–3 weeks
Payment50% deposit · 50% on delivery
Brand Sprint — Sample
By Projects
On Retainer
Not ready for a full brand build?
Start with your Baseline.
Before the logo, before the colors, there's clarity. Brand Baseline walks you through the questions I ask every client, then hands you a brand foundation you can actually use: your positioning, audience, voice, colors, fonts, and a cheat sheet for whoever designs with you next.
No design experience needed. Just honest answers.
$19 founding price for the first 50, then $49 · Lifetime access · Credit it toward a Brand Sprint within 30 days.
Find Your Baseline →§ 05 — Fit check
Is Artistry Studios the right creative partner for you?
Good fit
We do our best work with:
- Ready to invest in your brand — not just get a logo
- Have something real to say; need a partner to say it visually
- Care about why you built what you built
- Done blending in; ready to be unmistakable
- Willing to stay in the process with us
Not a fit (yet)
We're probably not right if:
- Need something done tomorrow
- Not sure what you want yet
- Looking for the cheapest option
- Want to hand everything off and disappear
§ 06 — Industry Series
Built For Your Industry
Tailored packages, pricing, and add-ons for the fields we work in most.
§ 07 — Frequently asked
Questions, answered.
Everything we get asked most. Still don't see what you're looking for? Reach out and we'll get you sorted.
Absolutely. Most of our clients are remote. Brand and web design happens digitally — all you need is a good WiFi connection and a vision.
Our Brand Sprint starts with logo, color palette, typography, and a brand guide — so yes, but we build it as a system, not a single file. A logo without a brand behind it is just a pretty picture.
All projects require a signed contract and deposit to lock your spot. Larger projects are broken into milestone-based payments so you're never hit with one large invoice at the end.
Generally, yes. Bring it up on your Fit Call and we'll figure out what works.
We take on a limited number of projects each quarter to make sure every client gets our full attention. Current availability is listed at the top of this guide. If we're full, you can still apply — we'll add you to the waitlist.
Not as much as you think. You'll complete an onboarding questionnaire after booking that covers everything we need. If you have existing brand assets, have those handy. If you're starting from scratch, that's fine too.
Reach out anyway. Some of our best projects started as "I have this idea but I don't know what to call it." If it's creative and it's purposeful, we want to hear it.
Organized, print-and-web-ready files, documented brand guidelines, platform access (where applicable), and a handoff call so you actually know how to use everything we built. You will not be left with just a Dropbox folder and good wishes.
§ 08 — Ready to work together?
Ready to build?
Applications are reviewed as they come in. We only take on clients we can do exceptional work with — so if it's a fit, we'll tell you fast.
Next steps
- Review the package that fits your stage
- Apply to work together (takes ~5 minutes)
- Book your 30-minute Fit Call
- Receive your custom proposal
Contactstudio@byashleenicole.com
StudioArtistry Studios®
DirectorAshlee Nicole
BasedDallas, TX · Remote-friendly