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Make A Statement - Brand Challenge Week #3

I’m going to ask a question upfront. Promise to be honest?

Does your business have a mission statement?

A mission statement gives you a framework for evaluating opportunities and making decisions. It helps you determine whether or not something fits your core business model and strategy. If yes, pass go and collect $200. If no, head directly to jail. (Monopoly reference)

Simply put, this crucial statement can help you focus efforts and pursue ideas that fit with what you’re trying to do.

You shouldn’t operate your business without a mission statement.
But what does your mission statement have to do with your branding?




The purpose of branding is to communicate the right message through your business’s visuals and other intangible brand components (like tone and terminology).

If you communicate that message well, you’ll increase the likelihood of attracting the right kind of clients and customers.

That message is often summed up best by creating a thoughtful and meaningful mission statement. #NoFluff

A mission statement (I often refer to the shorter versions as a Value Proposition Statement) is a succinct summary of your business that tells others what you do, who you help, and how you help them.

Here’s a template (doesn’t have to be exact):

“[Name of your business] does [specific action] to help [ideal client/customer] do [desired result].”


Artistry Studios Mission Statement:

Ashlee Nicole Artistry, LLC exists to provide businesses and brands with dynamic and vibrant visuals, strategy, and materials that are identifiable and subjective to each business in order to help them build brand equity and experience.

Ashlee’s Value Proposition Statement:

I’m Ashlee Nicole, Visual Designer and Strategist. I help entrepreneurs shape strong, visual brands by designing custom-fit brand identities, images, and online homes centered around strategy and growth.

Google’s Mission Statement:

Organize the world’s information and make it universally accessible and useful.

Note: This mission statement is clear but not too specific which leaves room for the company to branch out into other ventures.

Nike’s Mission Statement:

To bring inspiration and innovation to every athlete in the world.

Adobe’s Mission Statement:

To change the world through digital experiences.

These are all different but all work.
Remember, clear and concise is the goal!


Once you’ve arrived at a clear and concise mission statement, head over to the Artistry Academy Facebook group or leave me a comment on this post and share one or more of your goals with me.